授课教师：兰建华

教师简介（中英文）：

10余年互联网广告系统实战经验，曾任腾讯电商站内广告系统核心开发，京东站外广告系统研发负责人，带领团队从无到有搭建了京腾、京条等广告系统。对互联网广告有深入的理解。

Over ten years’ experience in Internet advertising; Former chief engineer of the on-site advertising system for Tencent e-commerce platform; Former head of the off-site advertising system R&D team of JD.com. He led his team to build JD.com-Tencent and JD.com-www.toutiao.com advertising systems from scratch, so he has an insight into Internet advertising.

课程简介（中英文）：

通过学习互联网广告的发展和历史、互联网广告的基本概念、搜索广告的基本原理，学习互联网广告业界流行的adExchange广告的基本概念和原理；学习如何从无到有搭建完整有海量服务能力的互联网微服务系统，使学生了解互联网广告的发展史和先进的广告业务和技术动态，增强学生对互联网广告的深入理解，把学校学习的技术与现实生活中的应用结合起来，提高对技术的理解能力。

This course provides an introduction to the history, development and basic concepts of Internet advertising, as well as fundamentals in searching advertising. Topics include conceptual framework and principles of Tencent adExchange advertising platform, construction of an integrated Internet micro-service system with extremely high service capability from scratch. It plans to help students have a basic knowledge of the history of Internet advertising, advanced advertising businesses and advertising technology trends, enabling them to deeply understand the industry of Internet advertising, facilitating them to apply what is acquired from books to practice, thus increasing their comprehension of advertising technologies.